Founder & Chief Executive Officer
Bryan Leach founded Ibotta in 2012, when he realized the need for a more innovative approach to connecting brands, retailers and consumers through mobile technology. Bryan made it his mission to empower smartphone-savvy shoppers with an easy way to earn cash back on their everyday purchases. Today, the company is the industry leader in performance-based marketing in both offline and e-commerce environments. Ibotta’s app has been downloaded more than 40 million times and the company has paid over $980 million in cash back, which has helped millions of people pay for life’s necessities, such as health care, education, food, and shelter. Bryan is a frequent commentator on mobile payments, mobile commerce, loyalty and rewards, and the financial technology sector. He has been recognized as a Top 10 CEO in the United States (small/medium size businesses) by Glassdoor.com, CEO of the Year by ColoradoBiz magazine, and EY Entrepreneur of the Year for the Rocky Mountain Region. Prior to Ibotta, Bryan was a partner at a leading law firm and served as a law clerk for Justice David Souter at the U.S. Supreme Court. Bryan is a graduate of Harvard, Oxford and Yale Law School. He has reached the summit of Colorado’s 58 tallest mountains, each over 14,000 feet in elevation. Bryan is a member of the Board of Trustees at Colorado Academy.
Chief Financial Officer
Sunit Patel served as T-Mobile’s Executive Vice President, Merger and Integration, from 2018 to 2020, and was responsible for leading T-Mobile’s strategic planning efforts to integrate its business with Sprint. Mr. Patel previously served as the EVP and CFO of CenturyLink, a role he held for 14+ years at Level 3 prior to the 2017 merger with CenturyLink. Before CenturyLink, Mr. Patel served as CFO and co-founder of Looking Glass Networks Inc., a facilities-based provider of metropolitan telecommunication transport services. Mr. Patel holds a Bachelor’s Degree in Chemical Engineering and Economics from Rice University and is a Chartered Financial Analyst (CFA).
Chief Technology Officer
Luke Swanson joined Ibotta in 2012 to lead the company’s product, engineering and analytics organizations, setting the technical direction and product roadmap. Prior to Ibotta, Luke was VP of engineering at Photobucket, where he helped scale its technology for hundreds of millions of users before the company was acquired by Fox Interactive Media. Luke holds a bachelor’s degree in computer science from the University of Colorado at Boulder. In his spare time, Luke enjoys hiking and other outdoor activities with his wife and two daughters.
Chief Marketing Officer
Rich leads Ibotta’s marketing efforts including the Communications, Performance, Product, Public Relations, and Creative teams. He joined Ibotta in 2013 from KraftHeinz (previously H.J Heinz), where he worked in Brand Management across both their consumer products and foodservice divisions. Prior to that, he spent several years in the advertising industry. Rich is a graduate of the University of Texas at Austin McCombs School of Business and UCLA. Outside of the office Rich is an avid golfer and enjoys spending time outdoors with his kids.
Executive Vice President of Revenue
Erik Senescu joined Ibotta in 2014 and currently serves as the Executive Vice President of Revenue, overseeing Ibotta’s Sales and Account Management functions. Prior to Ibotta, he spent five years with a Fortune 500 CPG company leading sales teams. Erik received undergraduate degrees in Entrepreneurship and Risk Management from the University of Wisconsin, where he was also a member of the Wrestling Team, and earned his MBA from Washington University – St. Louis. In his spare time, Erik enjoys golfing and being outdoors.
Senior Vice President of People
Marisa Daspit joined Ibotta in 2018 and currently serves as Ibotta’s Head of People. Prior to Ibotta, Marisa spent 10 years designing and leading talent management programs in the healthcare industry. Marisa holds a Master’s in Adult Learning and Instructional Technology from the University of Colorado. In her spare time, Marisa enjoys running, mountain biking and spending time with her husband, daughter, and three sons.