About Ibotta

Ibotta is a performance marketing platform allowing brands to deliver digital promotions to hundreds of millions of consumers through a network of publishers called the Ibotta Performance Network (IPN). Founded in 2011, Ibotta has credited American consumers with over $1.8 billion in cash rewards through our network.

We work everyday in pursuit of our mission:

Make Every Purchase Rewarding

Company overview

Founder Bryan Leach had the idea for Ibotta on an international flight after watching a fellow passenger upload a receipt for an expense report. He thought, what if you could simply upload a picture of a receipt and get instant cash back? Fast forward to today, and Ibotta is a leading performance marketing platform. We now partner with some of the worlds largest and most impactful brands and retailers to help make every purchase rewarding.

Ibotta employees forming the Ibotta logo on grass

Why brands work with us

Ibotta allows marketers to influence what people buy, and where and how often they shop, through the use of incentives. The Ibotta Performance Network enables pay-per-sale advertising on a previously unprecedented scale, reaching more than 200 million consumers across our network of publishers.

Back to School groceries

Why publishers work with us

The IPN provides Rewards as a Service to partners interested in providing promotions and added value to their consumers. We work with some of the largest retailers and brands in the world, including Walmart and Dollar General, who use Ibotta’s platform to efficiently deliver thousands of digital offers to their consumers.

Laptop with analytics

Why consumers love us

At Ibotta, we try to improve the lives of millions of consumers every day. We do this by helping them earn cash rewards on thousands of everyday items. Whether it’s the ease of receiving cash back while shopping at their favorite store, or the convenience of Ibotta’s direct to consumer properties, we’ve made it our mission to make every purchase rewarding – from groceries to electronics to clothes and more. With over $1.6 billion in rewards earned by consumers, it’s no wonder they love us.

People with groceries

Leadership team

Learn more about Ibotta's team of strategic leaders.

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Join our team

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