2024 Ibotta Year in Review

Can you believe it's already the end of 2024? From grocery hauls to online shopping sprees, we loved helping you earn cash back on everyday purchases. As the year comes to a close, it's the perfect time to reflect on all the ways we've stretched our budgets and earned some extra cash.

Let's take a look back at some of the highlights and see just how much we earned together. 

Total cash back

We hit a major milestone this year! So far we’ve given away over $2 billion to American consumers. Way to go! We’re so glad you included us in your shopping trips. 

Top shopped brands

This year our Savers redeemed the most offers for Yoplait® Go-GURT®, Betty Crocker™ Baking Mixes or Frosting, and General Mills cereal.

Top retailer

Our Savers loved to shop at Walmart. You can’t beat earning cash back on already great low prices! 

The first offer of 2024

Funables Fruity Snacks was the first offer redeemed in 2024. Savers just couldn’t wait to have that fruity flavor. 

Check out that haul

The largest haul of 2024 included 189 cash back offers for a total of $470.96 earned in a single trip. 

Biggest bargain hunter of 2024

The most bonuses completed by any one Saver was 332. That’s some savvy shopping!

Gift card enthusiast of 2024

One of our Savers purchased 1,322 gift cards! Someone tell me how to get on their Christmas list! 

Top 5 earning states

These states came out on top when it comes to earning cash back:

• Texas

• Florida

• California

• Pennsylvania

• North Carolina

We can tell you all love shopping with the Ibotta app! 

Thanksgiving dinners

We fed 40k Savers with our Thanksgiving Your Way program this year.

Love seeing all these stats? Open your app to see your own Ibotta Year in Review including how much you earned this year, how many offers you redeemed, how many bonuses you completed, and more! 

Data collected on 12/6/2024