How we make money
By thinking differently and cutting the consumer in on the deal, we do well by doing good.
Ibotta believes it is better to pay consumers than to advertise to them, effectively cutting the consumer in on the deal. We share a portion of the retailers’ and advertisers’ dollars directly with Ibotta users in the form of cash back offers redeemed through the app.
National brands and retailers like Coca-Cola, Kellogg’s, Anheuser-Busch, Target, Walmart, Amazon, and Uber have partnered with Ibotta to provide personalized deals, which Ibotta users can redeem through the app to earn cash back.