Ibotta believes it is better to pay consumers than to advertise to them, effectively cutting the consumer in on the deal. We share a portion of the retailers’ and advertisers’ dollars directly with Ibotta users in the form of cash back offers redeemed through the app.
National brands and retailers like Coca-Cola, Kellogg’s, Anheuser-Busch, Target, Walmart, Amazon, and Uber have partnered with Ibotta to provide personalized deals, which Ibotta users can redeem through the app to earn cash back.